Three corporations show how to use extended reality for business growth

Lacity, Mary, Mullins, Jeffrey and Van Hoek, Remko (2025) Three corporations show how to use extended reality for business growth. LSE Business Review (02 Sep 2025). Blog Entry.

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Abstract

Many people mistakenly believe that extended reality is simply a tool for online games. They may be underestimating the business potential of this technology, which can allow companies to cut costs and improve engagement with customers and employees. Mary Lacity, Jeffrey Mullins and Remko Van Hoek researched corporations that are experimenting with extended reality applications.

Item Type:	Online resource (Blog Entry)
Official URL:	https://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2025 The Author(s)
Divisions:	Management
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Date Deposited:	09 Oct 2025 15:15
Last Modified:	10 Oct 2025 13:18
URI:	http://eprints.lse.ac.uk/id/eprint/129733

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