Transformation in the automotive sector: the management challenges of AI and the digital revolution

King, Karin A. ORCID: 0000-0002-1224-4868 and Cnop, Aurelie ORCID: 0009-0007-4368-1933 (2025) Transformation in the automotive sector: the management challenges of AI and the digital revolution. In: Sallai, Dorottya and Pepper, Alexander, (eds.) Navigating the 21st Century Business World: Case Studies in Management. LSE Press, London, UK, 203 - 217. ISBN 9781911712381

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Abstract

Digital transformation in the automotive industry is driving significant change in business models, in customer expectations and in organisations and their workforces. As technology is rapidly progressing, organisations are confronted with massive changes, which are particularly affecting the way in which employees work and the conditions under which they do so. This case considers the rapid digitisation of industry and its consequences for human resource management, specifically in light of the use of artificial intelligence (AI). As a management sciences topic, this case study directs the learner to the automotive sector specifically and its use of AI. Given the significant demands on industry to adopt emerging technologies to remain competitive in today’s global economy, how should the workplace and job design evolve?

Item Type:	Book Section
Additional Information:	© 2025 The Authors
Divisions:	Management
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor
Date Deposited:	10 Jul 2025 13:27
Last Modified:	10 Jul 2025 23:19
URI:	http://eprints.lse.ac.uk/id/eprint/128775

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