How social entrepreneurs can gain visibility in the media

Moldestad, Carl and Nyondwa, Aggrey (2025) How social entrepreneurs can gain visibility in the media. LSE Business Review (24 Jun 2025). Blog Entry.

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Abstract

Social enterprises would like the news media to cover them as much as possible, but is this realistic? Journalists look for timely stories that are situated within a broader narrative. Carl Moldestad and Aggrey Nyondwa write that instead of trying to be featured as the central topic of a news article, entrepreneurs must offer their contribution as experts for the stories reporters are already covering.

Item Type:	Online resource (Blog Entry)
Official URL:	https://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2025 The Author(s)
Divisions:	The Marshall Institute
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Date Deposited:	10 Jul 2025 14:42
Last Modified:	10 Jul 2025 14:42
URI:	http://eprints.lse.ac.uk/id/eprint/128695

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