The 2024 elections: emotional appeals through diversity and victimhood helped the reactionary right use TikTok to reshape its image

Gilad, Sharon (2025) The 2024 elections: emotional appeals through diversity and victimhood helped the reactionary right use TikTok to reshape its image. USApp – American Politics and Policy Blog (14 Feb 2025). Blog Entry.

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Abstract

The social media platform TikTok has become an important channel for news and information for many Americans and played an important role in the 2024 presidential election. Gil Sharon looks at how those on the reactionary right in the US were able to use TikTok to reshape their image away from the alt-right to a more diverse community based around a shared Christian identity and sense of victimhood.

Item Type:	Online resource (Blog Entry)
Official URL:	https://blogs.lse.ac.uk/usappblog/
Additional Information:	© 2025 The Author
Divisions:	Centre for Analysis of Risk & Regulation
Subjects:	J Political Science > JK Political institutions (United States) J Political Science > JA Political science (General) H Social Sciences > HM Sociology
Date Deposited:	01 Apr 2025 11:03
Last Modified:	01 Apr 2025 11:03
URI:	http://eprints.lse.ac.uk/id/eprint/127709

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