The multimodal emotion information analysis of e-commerce online pricing in electronic word of mouth

Chen, Jinyu, Zhong, Ziqi ORCID: 0000-0002-3919-9999, Feng, Qindi and Liu, Lei (2022) The multimodal emotion information analysis of e-commerce online pricing in electronic word of mouth. Journal of Global Information Management, 30 (11). ISSN 1062-7375

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Abstract

E-commerce has developed rapidly, and product promotion refers to how e-commerce promotes consumers' consumption activities. The demand and computational complexity in the decision-making process are urgent problems to be solved to optimize dynamic pricing decisions of the e-commerce product lines. Therefore, a Q-learning algorithm model based on the neural network is proposed on the premise of multimodal emotion information recognition and analysis, and the dynamic pricing problem of the product line is studied. The results show that a multi-modal fusion model is established through the multi-modal fusion of speech emotion recognition and image emotion recognition to classify consumers' emotions. Then, they are used as auxiliary materials for understanding and analyzing the market demand. The long short-term memory (LSTM) classifier performs excellent image feature extraction. The accuracy rate is 3.92%-6.74% higher than that of other similar classifiers, and the accuracy rate of the image single-feature optimal model is 9.32% higher than that of the speech single-feature model.

Item Type:	Article
Additional Information:	© 2022 IGI Global.
Divisions:	LSE
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Date Deposited:	16 Sep 2024 11:42
Last Modified:	18 Nov 2024 20:45
URI:	http://eprints.lse.ac.uk/id/eprint/125409

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