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Strategic trend forecasting: anticipating the future with artificial intelligence

Marshall, Jim and Mergenthaler, Stephan (2022) Strategic trend forecasting: anticipating the future with artificial intelligence. LSE Business Review (23 May 2022). Blog Entry.

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Abstract

Could machines do better than humans at spotting events so far considered unpredictable, such as the COVID-19 pandemic? Jim Marshall and Stephan Mergenthaler have been using natural language-understanding technology to detect trends—and analyse them at depth. They write that this type of analysis is an important foundation for people to better anticipate the future and prepare for it.

Item Type: Online resource (Blog Entry)
Official URL: https://blogs.lse.ac.uk/businessreview/
Additional Information: © 2022 The Authors
Divisions: LSE
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Date Deposited: 06 Sep 2022 23:26
Last Modified: 06 Sep 2022 23:26
URI: http://eprints.lse.ac.uk/id/eprint/116212

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