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Nike and New York City could change the licensing game for cities across the world

Blair Thomas, M. (2022) Nike and New York City could change the licensing game for cities across the world. USApp – American Politics and Policy Blog (07 Jul 2022). Blog Entry.

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Abstract

As they compete with one another for new residents and tourists, how US cities and municipalities brand themselves has become more and more important. In 2019, the City of New York partnered with the Nike enabling the sportswear company to use the city’s departmental likenesses on their merchandise. M. Blair Thomas looks at how city managers are using such partnerships to create revenues and broader questions over branding, naming rights and the autonomy of public organizations.

Item Type: Online resource (Blog Entry)
Official URL: https://blogs.lse.ac.uk/usappblog/
Additional Information: © 2022 The Author
Divisions: LSE
Subjects: H Social Sciences > HF Commerce
J Political Science > JS Local government Municipal government
J Political Science > JK Political institutions (United States)
Date Deposited: 16 Aug 2022 13:03
Last Modified: 16 Aug 2022 13:03
URI: http://eprints.lse.ac.uk/id/eprint/115901

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