Scenarios in innovation pitches: boon or bane?

Van der Stede, Wim ORCID: 0000-0003-3005-2410 (2022) Scenarios in innovation pitches: boon or bane? LSE Business Review (13 Jan 2022). Blog Entry.

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Abstract

When an innovation pitch includes a range of best- to worst-case scenarios, does it affect its likelihood of being selected? The answer may vary depending on whether the project focuses on core innovation, which targets existing products and markets, or transformational ones, targeting new products and markets. Wim A. Van der Stede writes that scenario presentation can have different effects on the perceived risk of the project and the perceived expertise of the project team.

Item Type:	Online resource (Blog Entry)
Official URL:	https://blogs.lse.ac.uk/businessreview/
Additional Information:	© 2022 The Author
Divisions:	Accounting
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Date Deposited:	27 Mar 2022 00:15
Last Modified:	01 Apr 2024 08:44
URI:	http://eprints.lse.ac.uk/id/eprint/114116

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