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A call to amplify the voices of people complaining against an ad

Auxtova, Kristina (2022) A call to amplify the voices of people complaining against an ad. LSE Business Review (08 Feb 2022). Blog Entry.

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Abstract

Offensiveness in advertising is both an individual and subjective experience for audiences. This is the case of advertising from the non-profit sector, which often needs to address difficult social, health or environmental issues in a bold and shocking way. Despite this, the regulatory process privileges advertiser justifications over the complaint itself. Kristina Auxtova argues that those who complain about ads should have more involvement throughout the complaint investigation process and should be consulted in the development of new codes.

Item Type: Online resource (Blog Entry)
Official URL: https://blogs.lse.ac.uk/businessreview/
Additional Information: © 2022 The Author
Divisions: LSE
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Date Deposited: 25 Apr 2022 13:18
Last Modified: 25 Apr 2022 13:18
URI: http://eprints.lse.ac.uk/id/eprint/113956

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