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Four tactics for implementing a balanced digital platform strategy

Karhu, Kimmo, Gustafsson, Robin, Eaton, Ben and Sørensen, Carsten (2020) Four tactics for implementing a balanced digital platform strategy. MIS Quarterly Executive, 19 (2). 105 - 120. ISSN 1540-1960

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Digital platforms, such as Apple's iOS and Google's Android, face two major challenges in maintaining their competitive positions. First, the ever-increasing variety of thirdparty apps risks fragmenting a platform and requires the platform owner to use controls to maintain platform unity. Second, a too-open approach may invite competitors to exploit a platform. A balanced digital platform strategy requires a platform owner to deploy four tactics-leverage, control, exploit, and defense-to make the necessary trade-offs between variety and unity, and open and closed.

Item Type: Article
Official URL:
Additional Information: © 2020 Indiana University
Divisions: Management
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Date Deposited: 24 Feb 2022 11:00
Last Modified: 14 Mar 2022 15:12

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