Karhu, Kimmo, Gustafsson, Robin, Eaton, Ben and Sørensen, Carsten 
ORCID: 0000-0002-2002-9383
(2020)
Four tactics for implementing a balanced digital platform strategy.
MIS Quarterly Executive, 19 (2).
105 - 120.
ISSN 1540-1960
Abstract
Digital platforms, such as Apple's iOS and Google's Android, face two major challenges in maintaining their competitive positions. First, the ever-increasing variety of thirdparty apps risks fragmenting a platform and requires the platform owner to use controls to maintain platform unity. Second, a too-open approach may invite competitors to exploit a platform. A balanced digital platform strategy requires a platform owner to deploy four tactics-leverage, control, exploit, and defense-to make the necessary trade-offs between variety and unity, and open and closed.
| Item Type: | Article |
|---|---|
| Official URL: | https://aisel.aisnet.org/misqe/ |
| Additional Information: | © 2020 Indiana University |
| Divisions: | Management |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Date Deposited: | 24 Feb 2022 11:00 |
| Last Modified: | 11 Sep 2025 10:54 |
| URI: | http://eprints.lse.ac.uk/id/eprint/113808 |
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