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The NBA’s Black Lives Matter activism did not lead to fewer viewers, but negative tweets may have affected ratings

Pazzona, Matteo (2021) The NBA’s Black Lives Matter activism did not lead to fewer viewers, but negative tweets may have affected ratings. USApp – American Politics and Policy Blog (30 Nov 2021). Blog Entry.

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Abstract

Does activism impact consumer behavior? In new research, Matteo Pazzona and Nicola Spagnolo, examined whether the involvement of the National Basketball Association (NBA) in the Black Lives Matter movement was harmful to TV audience ratings. They find that for the NBA, activism was not costly in terms of TV viewership, at least in the short term. They also find that social media supporting (or opposing) such activism can also have an impact on viewers and ratings.

Item Type: Online resource (Blog Entry)
Official URL: https://blogs.lse.ac.uk/usappblog/
Additional Information: © 2021 The Author
Divisions: LSE
Subjects: H Social Sciences > HV Social pathology. Social and public welfare. Criminology
J Political Science > JK Political institutions (United States)
H Social Sciences > HT Communities. Classes. Races
Date Deposited: 10 Jan 2022 12:15
Last Modified: 10 Jan 2022 12:15
URI: http://eprints.lse.ac.uk/id/eprint/113166

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