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Training consumers to detect misleading information can make them more vulnerable to deception

Wilson, Andrew (2021) Training consumers to detect misleading information can make them more vulnerable to deception. LSE Business Review (21 Oct 2021). Blog Entry.

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Abstract

Consumer education does not always reduce the potential harm of misleading advertising. When people are trained to detect a specific deceptive advertising tactic, they may become blind to other equally deceptive tactics employed by advertisers. Andrew Wilson writes that a more general training that encourages scepticism towards ads can be effective in helping people spot more deceptive tactics.

Item Type: Online resource (Blog Entry)
Official URL: https://blogs.lse.ac.uk/businessreview/
Additional Information: © 2021 The Author
Divisions: LSE
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Date Deposited: 26 Nov 2021 13:45
Last Modified: 26 Nov 2021 13:45
URI: http://eprints.lse.ac.uk/id/eprint/112636

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