Wilson, Andrew (2021) Training consumers to detect misleading information can make them more vulnerable to deception. LSE Business Review (21 Oct 2021). Blog Entry.
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Abstract
Consumer education does not always reduce the potential harm of misleading advertising. When people are trained to detect a specific deceptive advertising tactic, they may become blind to other equally deceptive tactics employed by advertisers. Andrew Wilson writes that a more general training that encourages scepticism towards ads can be effective in helping people spot more deceptive tactics.
| Item Type: | Online resource (Blog Entry) |
|---|---|
| Official URL: | https://blogs.lse.ac.uk/businessreview/ |
| Additional Information: | © 2021 The Author |
| Divisions: | LSE |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Date Deposited: | 26 Nov 2021 13:45 |
| Last Modified: | 11 Dec 2024 20:55 |
| URI: | http://eprints.lse.ac.uk/id/eprint/112636 |
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