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The octopus effect: when and who platform companies acquire

Pagani, Margherita, Miric, Milan and El Sawy, Omar (2021) The octopus effect: when and who platform companies acquire. LSE Business Review (24 Jun 2021). Blog Entry.

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Abstract

After their launch, Amazon, Apple, Airbnb, and Google, giant platforms of the digital economy, all followed a similar pattern. They quickly bought competing platform companies in their same market niche before growing tentacles through acquisitions in other sectors. Margherita Pagani, Milan Miric, and Omar El Sawy call this phenomenon “octopus effect” and wonder what the next evolutionary stage of platforms will be.

Item Type: Online resource (Blog Entry)
Official URL: https://blogs.lse.ac.uk/businessreview/
Additional Information: © 2021 The Authors
Divisions: LSE
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Date Deposited: 23 Aug 2021 08:18
Last Modified: 20 Sep 2021 23:27
URI: http://eprints.lse.ac.uk/id/eprint/111088

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