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Does the partisan divide extend to online reviews?

Graf-Vlachy, Lorenz (2021) Does the partisan divide extend to online reviews? LSE Business Review (19 Mar 2021). Blog Entry.

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Abstract

Liberals and conservatives differ starkly in their political convictions, and their assessment of social and economic issues. Surprisingly, they also write very different online reviews when they evaluate online purchases. Researchers analysed the web browsing behaviour of a sample of US consumers and found that liberal customers write online reviews that are longer and contain more arguments. Lorenz Graf-Vlachy explains the findings and examines the factors behind these behavioural differences.

Item Type: Online resource (Blog Entry)
Official URL: https://blogs.lse.ac.uk/businessreview/
Additional Information: © 2021 The Author
Divisions: LSE
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Date Deposited: 26 Apr 2021 09:33
Last Modified: 08 Jul 2021 23:30
URI: http://eprints.lse.ac.uk/id/eprint/109963

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