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Mumpreneurialism: a gig economy side-hustle fantasy

Orgad, Shani (2021) Mumpreneurialism: a gig economy side-hustle fantasy. LSE Business Review (25 Feb 2021). Blog Entry.

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A day job that puts food on the table is now not enough. Women are being encouraged to pursue energising, passionate work after hours. Women’s increased insecurity, exhaustion, precarity, and anxiety are entirely absent from the equation. Shani Orgad writes that encouraging women to embrace the gig economy has its origins in the rise of Thatcherism and Reaganism, which promoted a shift away from traditional “jobs for life”. Women were cast as the perfect beneficiaries of this shift, especially in the context of the dismantling of social welfare and the state’s ongoing withdrawal of public support for childcare provision. The figure of the “mumpreneur” was born.

Item Type: Online resource (Blog Entry)
Official URL:
Additional Information: © 2021 The Author
Divisions: Media and Communications
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Date Deposited: 25 Mar 2021 14:21
Last Modified: 16 May 2024 10:03

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