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How to turn trust into a competitive advantage

Buckup, Sebastian and Vanham, Peter (2019) How to turn trust into a competitive advantage. LSE Business Review (20 Nov 2019). Blog Entry.

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Business is facing an existential trust crisis, a recent article found. Companies from Boeing to Facebook are losing the public's faith by paying insufficient attention to trust as an important ingredient for answering their stakeholders' needs. But where there is a crisis, there is an opportunity, too. How can business leaders turn trust into a competitive advantage?

Item Type: Online resource (Blog Entry)
Official URL:
Additional Information: © 2019 The Authors
Divisions: LSE
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Date Deposited: 27 Apr 2020 14:51
Last Modified: 16 May 2024 09:35

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