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Mobile advertising as a customer retention strategy: evidence from a randomized field experiment

Cheng, Aaron Cheng and Li, Ting (2019) Mobile advertising as a customer retention strategy: evidence from a randomized field experiment. In: Workshop on Information Systems and Economics, 2019-12-19 - 2019-12-20, Ludwig-Maximilians University. (Submitted)

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Item Type: Conference or Workshop Item (Other)
Official URL: http://wiseconf.org/
Additional Information: © 2019 The Authors
Divisions: Management
Subjects: H Social Sciences > HF Commerce
Date Deposited: 08 Jan 2020 10:18
Last Modified: 04 Sep 2020 23:19
URI: http://eprints.lse.ac.uk/id/eprint/103011

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