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Mobile advertising as a customer retention strategy: evidence from a randomized field experiment

Cheng, Aaron Cheng and Li, Ting (2018) Mobile advertising as a customer retention strategy: evidence from a randomized field experiment. In: 2018 Annual Conference on Digital Experimentation, 2018-10-26 - 2018-10-27, MIT Initiative on the Digital Economy. (Submitted)

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Item Type: Conference or Workshop Item (Other)
Official URL: http://ide.mit.edu/events/2018-conference-digital-...
Additional Information: © 2018 The Authors
Divisions: Management
Subjects: H Social Sciences > HF Commerce
Date Deposited: 08 Jan 2020 10:18
Last Modified: 30 Jul 2020 23:28
URI: http://eprints.lse.ac.uk/id/eprint/103010

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