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Items where Division is "Management" and Year is 2026

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Baek, Tae Hyun, Yim, Mark Yi-Cheon, Park, Jooyoung and Cho, Areum (2026) Disruptive but costly: how upside-down logos backfire in consumer responses to brands. Journal of Retailing and Consumer Services, 88. ISSN 0969-6989

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