Items where Author is "Zhao, Elena Yifei"

Article

Zhong, Ziqi ORCID: 0000-0002-3919-9999 and Zhao, Elena Yifei (2024) Collaborative driving mode of sustainable marketing and supply chain management supported by metaverse technology. IEEE Transactions on Engineering Management, 71. 1642 - 1654. ISSN 0018-9391

Jin, Keyan, Zhong, Ziqi ORCID: 0000-0002-3919-9999 and Zhao, Elena Yifei (2024) Sustainable digital marketing under big data: an AI random forest model approach. IEEE Transactions on Engineering Management, 71. 3566 - 3579. ISSN 0018-9391