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Items where Author is "Yim, Mark Yi-Cheon"

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Baek, Tae Hyun, Yim, Mark Yi-Cheon, Park, Jooyoung and Cho, Areum (2026) Disruptive but costly: how upside-down logos backfire in consumer responses to brands. Journal of Retailing and Consumer Services, 88. ISSN 0969-6989

This list was generated on Tue Sep 16 07:01:25 2025 BST.