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Yang, Zherui, Cheng, Aaron ORCID: 0000-0002-2070-3761 and Li, Ting
(2019)
Still targeting younger customers? A field experiment on digital communication channel migration.
In:
2019 International Conference on Information Systems: ICIS 2019.
International Conference on Information Systems (ICIS) proceedings (2019).
AIS, DEU.
ISBN 9780996683197
Yang, Zherui, Cheng, Aaron ORCID: 0000-0002-2070-3761 and Li, Ting
(2019)
Digital communication channel migration: a field experiment.
In: 2019 Conference on Information Systems and Technology, 2019-10-19 - 2019-10-20, Seattle, United States, USA.
(Submitted)