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Zhong, Zoe Ziqi and Wang, Guanzhi (2024) Enhancing sustainability marketing strategies in online transactions: a categorical factorization approach. In: Proceedings of the 2023 4th International Conference on Computer Science and Management Technology: ICCSMT '23. ACM International Conference Proceeding Series. Association for Computing Machinery, New York NY, 752 - 758. ISBN 9798400709517