Up a level |
Basso, Frédéric ORCID: 0000-0003-3709-8331, Bouillé, Julien and Troiville, Julien (2021) Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption. Journal of Business Research, 135. 508 - 518. ISSN 0148-2963