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Basso, Frédéric ORCID: 0000-0003-3709-8331, Bouillé, Julien and Troiville, Julien
(2021)
Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption.
Journal of Business Research, 135.
508 - 518.
ISSN 0148-2963