Items where Author is "Singh Rao, Raghunath"

Article

Li, Xiaolin ORCID: 0000-0002-0261-823X, Singh Rao, Raghunath, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Gao, Xing (2022) Stay positive or go negative? Memory imperfections and messaging strategy. International Journal of Research in Marketing, 39 (4). 1127 - 1149. ISSN 0167-8116