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Scammell, Margaret (2015) Politics and image: the conceptual value of branding. Journal of Political Marketing, 14 (1-2). pp. 7-18. ISSN 1537-7857
Henneberg, Stephan C., Scammell, Margaret and O'Shaughnessy, Nicholas J. (2009) Political marketing management and theories of democracy. Marketing Theory, 9 (2). pp. 165-188. ISSN 1470-5931
Hodgetts, Darrin James, Chamberlain, Kerry, Scammell, Margaret, Karapu, Rolinda and Waimarie Nikora, Linda (2008) Constructing health news: possibilities for a civic-oriented journalism. Health: An Interdisciplinary Journal for the Social Study of Health, Illness and Medicine, 12 (1). pp. 43-66. ISSN 1461-7196
Scammell, Margaret (2007) Political brands and consumer citizens: the rebranding of Tony Blair. Annals of the American Academy of Political and Social Science, 611 (1). pp. 176-192. ISSN 0002-7162
Scammell, Margaret and Langer, Ana (2006) Political advertising: why is it so boring? Media, Culture and Society, 28 (5). pp. 763-784. ISSN 0163-4437
Scammell, Margaret (2005) Four more years: how the UK press viewed the 2004 US Presidential Election. Journalism Studies, 6 (2). pp. 203-216. ISSN 1461-670X
Scammell, Margaret (2004) Book review: crisis?: what crisis? Political communication research in the Blair era. Political Communication, 21 (4). pp. 501-510. ISSN 1058-4609
Scammell, Margaret (2001) The press and elections. The House Magazine. ISSN 0309-0426
Scammell, Margaret (1999) Political marketing : lessons for political science. Political Studies, 47 (4). pp. 718-739. ISSN 0032-3217
Scammell, Margaret (1998) The wisdom of the war room : US campaigning and Americanization. Media, Culture and Society, 20 (2). pp. 251-275. ISSN 0163-4437
Scammell, Margaret (2014) Election campaign communication. In: Mazzoleni, G., (ed.) International Encyclopedia of Political Communication. Wiley-Blackwell.
Scammell, Margaret (2012) Leaders on the campaign trail: the impact of television news on perceptions of party leaders in British general elections. In: Semetko, Holli and Scammell, Margaret, (eds.) The SAGE handbook of political communication. SAGE Publications, London, UK, pp. 378-386. ISBN 9781847874399
Scammell, Margaret and Beckett, Charlie (2010) Labour no more: the press. In: Kavanagh, Dennis and Cowley, Philip, (eds.) The British General Election of 2010. Palgrave Macmillan, Basingstoke, Hampshire, UK, pp. 280-305. ISBN 9780230521902
Scammell, Margaret and Langer, Ana Inés (2006) Political advertising in the United Kingdom. In: Kaid, Lynda Lee and Holtz-Bacha, Christina, (eds.) The Sage Handbook of Political Advertising. SAGE Publications, London, UK, pp. 65-82. ISBN 9781412917957 (Submitted)
Scammell, Margaret (2005) The press : for Labour despite Blair. In: Butler, David and Kavanagh, Dennis, (eds.) The British General Election of 2005. Palgrave Macmillan, UK, pp. 119-140. ISBN 978-1403944269
Scammell, Margaret (2004) Cosa isegna il marketing all scienza politica. In: Mellone, Angelo and Newman, Bruce I., (eds.) L’apparenza e L’appartenenza. Rubbettino Editore, Italy, pp. 17-72. ISBN 8849807589
Scammell, Margaret (2003) Citizen consumers : towards a new marketing of politics? In: Corner, John and Pels, Dick, (eds.) Media and the Restyling of Politics : Consumerism, Celebrity and Cynicism. SAGE Publications, London, UK, pp. 117-137. ISBN 978-0761949213
Scammell, Margaret (2001) The press disarmed. In: Butler, David and Kavanagh, Dennis, (eds.) The British General Election of 2001. Palgrave Macmillan, Hampshire, UK, pp. 156-181. ISBN 9780333740323
Scammell, Margaret (2014) Consumer democracy: the marketing of politics. Communication, society and politics. Cambridge University Press, Cambridge, UK. ISBN 9780521545242
Scammell, Margaret, Norris, Pippa, Curtice, John, Sanders, David T. and Semetko, Holli (1999) On message: communicating the campaign. SAGE Publications, London. ISBN 9780761960744
