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Basso, Frédéric ORCID: 0000-0003-3709-8331, Robert-Demontrond, Philippe, Hayek, Maryvonne, Anton, Jean-Luc, Nazarian, Bruno, Roth, Muriel and Oullier, Olivier (2014) Why people drink shampoo? Food imitating products are fooling brains and endangering consumers for marketing purposes. PLOS ONE, 9 (9). e100368. ISSN 1932-6203