Items where Author is "Rao, Raghunath Singh"

Article

Kishore, Sunil, Rao, Raghunath Singh, Narasimhan, Om ORCID: 0000-0001-8027-8800 and John, George (2013) Bonuses versus commissions: a field study. Journal of Marketing Research, 50 (3). pp. 317-333. ISSN 0022-2437

Rao, Raghunath Singh, Narasimhan, Om ORCID: 0000-0001-8027-8800 and John, George (2009) Understanding the role of trade-ins in durable goods markets: theory and evidence. Marketing Science, 28 (5). pp. 950-967. ISSN 0732-2399