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Items where Author is "Mukherji, Prokriti"

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Viswanathan, Madhu, Mukherji, Prokriti, Narasimhan, Om ORCID: 0000-0001-8027-8800 and Chandy, Rajesh (2021) The performance impact of core component outsourcing: insights from the LCD TV industry. Journal of Marketing Research, 58 (4). pp. 801-826. ISSN 0022-2437

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