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Items where Author is "Morwitz, Vicki G"

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Chakravarti, Amitav ORCID: 0009-0001-1805-183X, Grenville, Andrew, Morwitz, Vicki G, Tang, Jane and Ülkümen, Gülden (2013) Malleable conjoint partworths: how the breadth of response scales alters price sensitivity. Journal of Consumer Psychology, 23 (4). pp. 515-525. ISSN 1057-7408

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