Items where Author is "Morwitz, Vicki G."

Raghubir, Priya, Morwitz, Vicki G. and Chakravarti, Amitav ORCID: 0009-0001-1805-183X (2011) Spatial categorization and time perception: why does it take less time to get home? Journal of Consumer Psychology, 21 (2). pp. 192-198. ISSN 1057-7408

Ülkümen, Gülden, Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Morwitz, Vicki G. (2010) Categories create mind-sets: the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions. Journal of Marketing Research, 47 (4). pp. 659-671. ISSN 0022-2437

Tang, Jane, Grenville, Andrew, Morwitz, Vicki G., Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Ülkümen, Gülden (2009) Influencing feature price tradeoff decisions in CBC experiments. Proceedings of the Sawtooth Software Conference 2009. pp. 247-284.