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McPhedran, Robert, Cornel, Pieter, Yang, Yuchen, Devarajan, Sanjeev, Toombs, Ben, Mohideen, Anya, Rayner, Alice, Jones, Phil and Gold, Natalie ORCID: 0000-0003-0706-1618 (2023) Does proactively asking about allergens before ordering improve customer outcomes? An in-business randomised controlled trial. Clinical and Experimental Allergy, 53 (8). 866 - 869. ISSN 0954-7894