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Items where Author is "Mehta, Nitin"

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Number of items: 2.

Article

Mehta, Nitin, Chen, Xinlei Jack and Narasimhan, Om ORCID: 0000-0001-8027-8800 (2010) Examining demand elasticities in Hanemann's framework: a theoretical and empirical analysis. Marketing Science, 29 (3). pp. 422-437. ISSN 0732-2399

Mehta, Nitin, Chen, Xinlei Jack and Narasimhan, Om ORCID: 0000-0001-8027-8800 (2008) Informing, transforming, and persuading: disentangling the multiple effects of advertising on brand choice decisions. Marketing Science, 27 (3). pp. 334-355. ISSN 0732-2399

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