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Basso, Frédéric ORCID: 0000-0003-3709-8331, Bouillé, Julien, Le Goff, Kévin, Robert-Demontrond, Philippe and Oullier, Olivier (2016) Assessing the role of shape and label in the misleading packaging of food imitating products: from empirical evidence to policy recommendation. Frontiers in Psychology, 7. ISSN 1664-1078