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Kaul, Rupali, Anderson, Stephen J., Chintagunta, Pradeep K. and Vilcassim, Naufel ORCID: 0000-0003-0192-8014
(2025)
Call me maybe: does customer feedback seeking impact nonsolicited customers?
Marketing Science, 44 (1).
129 - 154.
ISSN 0732-2399