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Viswanathan, Madhu, Narasimhan, Om 
ORCID: 0000-0001-8027-8800 and John, George
(2020)
Economic impact of category captaincy: an examination of assortments and prices.
Marketing Science, 40 (2).
0 - 0.
ISSN 0732-2399
Viswanathan, Madhu, Li, Xiaolin ORCID: 0000-0002-0261-823X, John, George and Narasimhan, Om ORCID: 0000-0001-8027-8800
(2018)
Is cash king for sales compensation plans? Evidence from a large-scale field intervention.
Journal of Marketing Research, 55 (3).
pp. 368-381.
ISSN 0022-2437
Kishore, Sunil, Rao, Raghunath Singh, Narasimhan, Om ORCID: 0000-0001-8027-8800 and John, George
(2013)
Bonuses versus commissions: a field study.
Journal of Marketing Research, 50 (3).
pp. 317-333.
ISSN 0022-2437
Chen, Xinlei Jack, Narasimhan, Om ORCID: 0000-0001-8027-8800, John, George and Dhar, Tirtha
(2010)
An empirical investigation of private label supply by national label producers.
Marketing Science, 29 (4).
pp. 738-755.
ISSN 0732-2399
Rao, Raghunath Singh, Narasimhan, Om ORCID: 0000-0001-8027-8800 and John, George
(2009)
Understanding the role of trade-ins in durable goods markets: theory and evidence.
Marketing Science, 28 (5).
pp. 950-967.
ISSN 0732-2399
Chen, Xinlei Jack, John, George and Narasimhan, Om ORCID: 0000-0001-8027-8800
(2008)
Assessing the consequences of a channel switch.
Marketing Science, 27 (3).
pp. 398-416.
ISSN 0732-2399
