Items where Author is "John, George"

Article

Viswanathan, Madhu, Narasimhan, Om and John, George (2020) Economic impact of category captaincy: an examination of assortments and prices. Marketing Science, 40 (2). 0 - 0. ISSN 0732-2399

Viswanathan, Madhu, Li, Xiaolin ORCID: 0000-0002-0261-823X, John, George and Narasimhan, Om (2018) Is cash king for sales compensation plans? Evidence from a large-scale field intervention. Journal of Marketing Research, 55 (3). pp. 368-381. ISSN 0022-2437

Kishore, Sunil, Rao, Raghunath Singh, Narasimhan, Om and John, George (2013) Bonuses versus commissions: a field study. Journal of Marketing Research, 50 (3). pp. 317-333. ISSN 0022-2437

Chen, Xinlei Jack, Narasimhan, Om ORCID: 0000-0001-8027-8800, John, George and Dhar, Tirtha (2010) An empirical investigation of private label supply by national label producers. Marketing Science, 29 (4). pp. 738-755. ISSN 0732-2399

Rao, Raghunath Singh, Narasimhan, Om and John, George (2009) Understanding the role of trade-ins in durable goods markets: theory and evidence. Marketing Science, 28 (5). pp. 950-967. ISSN 0732-2399

Chen, Xinlei Jack, John, George and Narasimhan, Om (2008) Assessing the consequences of a channel switch. Marketing Science, 27 (3). pp. 398-416. ISSN 0732-2399