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Items where Author is "Hong, Sungtak"

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Hong, Sungtak, Misra, Kanishka and Vilcassim, Naufel J. (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429

This list was generated on Thu Mar 28 06:20:29 2024 GMT.