Up a level |
Aspara, Jaakko, Chakravarti, Amitav ORCID: 0009-0001-1805-183X and Hoffmann, Arvid O. I. (2015) Focal versus background goals in consumer financial decision-making: trading off financial returns for self-expression? European Journal of Marketing, 49 (7/8). 1114 - 1138. ISSN 0309-0566