Items where Author is "Hassan, Magda"

Article

Hassan, Magda, Prabhu, Jaideep, Chandy, Rajesh and Narasimhan, Om ORCID: 0000-0001-8027-8800 (2023) When bulldozers loom: informal property rights and marketing practice innovation among emerging market microentrepreneurs. Marketing Science, 42 (1). 137 - 165. ISSN 0732-2399