Items where Author is "Gelb, Betsy D."

Article

Yujuico, Emmanuel and Gelb, Betsy D. (2011) Marketing technological innovation to LDCs: lessons from one laptop per child. California Management Review, 53 (2). pp. 50-68. ISSN 0008-1256

Yujuico, Emmanuel and Gelb, Betsy D. (2010) Better marketing to developing countries: why and how. Business Horizons, 53 (5). pp. 501-509. ISSN 0007-6813