Items where Author is "Draganska, Michaela"

Article

Dubé, Jean-Pierre, Sudhir, K., Ching, Andrew, Crawford, Gregory S., Draganska, Michaela, Fox, Jeremy T., Hartmann, Wesley, Hitsch, Günter J., Viard, V. Brian, Villas-Boas, Miguel and Vilcassim, Naufel ORCID: 0000-0003-0192-8014 (2005) Recent advances in structural econometric modeling: dynamics, product positioning and entry. Marketing Letters, 16 (3). pp. 209-224. ISSN 1573-059X