Items where Author is "Chu, Junhong"

Article

Chu, Junhong, Chintagunta, Pradeep K. and Vilcassim, Naufel J. ORCID: 0000-0003-0192-8014 (2007) Assessing the economic value of distribution channels: an application to the personal computer industry. Journal of Marketing Research, 44 (1). pp. 29-41. ISSN 0022-2437