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Edwards, Lee ORCID: 0000-0001-6542-1234, Bourne, Clea, Cabañes, Jason Vincent A. and Castro, Gisela
(2024)
Editors' introduction: what is promotional culture today?
In: Edwards, Lee, Bourne, Clea, Cabañes, Jason Vincent A. and Castro, Gisela, (eds.)
The Sage Handbook of Promotional Culture and Society.
Sage Publications Ltd., xxii - xxxiv.
ISBN 9781529602623