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Sullivan, Nikki ORCID: 0000-0003-0313-3856, Breslav, Alexander, Doré, Samyukta, Bachman, Matthew and Huettel, Scott A.
(2025)
The golden halo of defaults in simple choices.
Journal of Marketing Research, 62 (2).
386 - 404.
ISSN 0022-2437