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Avagyan, Vardan, Camacho, Nuno, Van der Stede, Wim ORCID: 0000-0003-3005-2410 and Stremersch, Stefan
(2022)
Financial projections in innovation selection: the role of scenario presentation, expertise, and risk.
International Journal of Research in Marketing, 39 (3).
907 - 926.
ISSN 0167-8116