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Ascarza, Eva, Lambrecht, Anja and Vilcassim, Naufel ORCID: 0000-0003-0192-8014
(2012)
When talk is “free”: the effect of tariff structure on usage under two- and three-part tariffs.
Journal of Marketing Research, 49 (6).
pp. 882-899.
ISSN 0022-2437