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Items where Author is "Ascarza, Eva"

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Ascarza, Eva, Lambrecht, Anja and Vilcassim, Naufel ORCID: 0000-0003-0192-8014 (2012) When talk is “free”: the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899. ISSN 0022-2437

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