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Pathways to e-business leadership: getting from Bricks to Clicks

Willcocks, Leslie P. ORCID: 0000-0003-2572-9554 and Plant, Robert (2001) Pathways to e-business leadership: getting from Bricks to Clicks. In: Brynjolfsson, Erik and Urban, Glen. L, (eds.) Strategies for E-Business Success. The Jossey-Bass business & management series. Jossey-Bass, San Francisco, CA, pp. 115-138. ISBN 9780787958480

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Articles collected here were first published in the Sloan Management Review in 2000 and 2001. They guide executives in integrating e-business into enterprises as a way of establishing and maintaining competitive advantage. Brynjolfsson and Urban are co-directors of the Center for e-Business at the Massachusetts Institute of Technology and professors at the MIT Sloan School of Management.

Item Type: Book Section
Additional Information: © 2001 Massachusetts Institute of Technology
Divisions: Management
Subjects: H Social Sciences > HF Commerce
Date Deposited: 28 Oct 2008 14:17
Last Modified: 20 Feb 2021 02:37

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