The right messaging should be the cornerstone of your research communications strategy

Anselmo, Kevin (2018) The right messaging should be the cornerstone of your research communications strategy. Impact of Social Sciences Blog (11 Jun 2018). Website.

Text - Published Version Available under License Creative Commons Attribution. Download (59kB)

Abstract

Key to communicating your research successfully is having the right messaging. This will give you the best chance of capturing the attention of important stakeholders, while also ensuring all members of your research team are singing from the same song sheet. Kevin Anselmo offers some pointers on how to put together your message map; beginning with your overarching theme, building up your handful of jargon-free key messages, and supporting these with a mix of stories, data, metaphors, and eye-catching statements.

Item Type:	Online resource (Website)
Official URL:	http://blogs.lse.ac.uk/impactofsocialsciences/2018...
Additional Information:	© 2018 The Author
Divisions:	LSE
Subjects:	H Social Sciences > HE Transportation and Communications Z Bibliography. Library Science. Information Resources > ZA Information resources
Date Deposited:	26 Nov 2018 09:57
Last Modified:	12 Dec 2024 06:50
URI:	http://eprints.lse.ac.uk/id/eprint/90747

Actions (login required)

View Item